INSIGHTS
Three ‘Must Have’ Elements of Content Marketing
As many of us are aware, content marketing plays a huge role in many different B2B and B2C marketing strategies. Whether focusing on our digital, social, traditional, face-to-face, or PR marketing strategies, content is a focus of each strategy we implement. Content...
The Power of the Mailbox.
Emails, Google Ads, web banners, social media ads, emails, and more emails! Sound (or look) familiar? It seems these days we are constantly bombarded with digital marketing. Whether in a B2C or B2B setting, receiving promotional content using various digital marketing...
Don’t Let Your Product or Service Stand Alone in a Crowded B2B World.
Email Marketing, Social Media, Direct Mail Brochures, Pop-up Advertisements, Newsletters, Videos, Websites and more. The list of communication channels used in the B2B world is endless these days. While all very effective if used correctly and following a solid...
Take the Time to Discover your Customers.
We all know the products and services we provide and market to our customers inside and out. We are masters of our trade. We each invest time to become subject matter experts in one field or another. All of those things are must-dos when it comes to allocating time to...
Are your Marketing Objectives SMART?
In the world of marketing where the possibilities are endless when choosing the appropriate platform, strategy, method, and message for your marketing objectives, there is one key performance indicator you should make sure you have checked the box on: You have SMART...
Brand Voice + Personality
One of the main goals behind creating marketing content and messaging is to keep your audience engaged, interested, and best case scenario prompt them to take some sort of action to connect with your brand. Seems like common sense, right? While the concept seems...
Think Content. Think Fresh.
• Flashy Logo ☑ • Catchy Tagline ☑ • Well Designed Website ☑ We all can have a great logo, a polished sales pitch, and a nice looking website but without new content being delivered consistently and in compelling ways, brand awareness will sputter out. Developing and...
Choose What Works for your Brand and Forget the Rest: Opti-Channel Marketing.
Marketing in the world we live in today gives us many channels and outlets to push our message and our brand out through. It is overwhelming. It can be confusing. And it can get out of hand… quick. Choosing the right marketing channel, while with good intentions,...