Take the Time to Discover your Customers.

Take the Time to Discover your Customers.

We all know the products and services we provide and market to our customers inside and out. We are masters of our trade. We each invest time to become subject matter experts in one field or another. All of those things are must-dos when it comes to allocating time to...
Are your Marketing Objectives SMART?

Are your Marketing Objectives SMART?

In the world of marketing where the possibilities are endless when choosing the appropriate platform, strategy, method, and message for your marketing objectives, there is one key performance indicator you should make sure you have checked the box on: You have SMART...